Paid performance
We took a whitepaper campaign from 25% of target to a 447% increase in leads.
Ant Group x 2C2P Whitepaper Campaign · Digital marketing · Media
From just 25% of its target to a 447% increase in leads. We turned around 2C2P's underperforming whitepaper campaign through smarter audience exclusions, creative testing and native-language localisation, driving significant improvements in campaign performance.
25%Of target before we stepped in
+447%Increase in leads
The challenge
2C2P’s whitepaper campaign was live but underperforming, delivering just 25% of its lead target.
What we did
We tightened audience exclusions, tested creative angles against each other and localised ads into native languages, then put budget behind what worked.
Test, learn, scale
Content angles were run side by side, and the winners carried the campaign.
Results
25%Of target before we stepped in
+447%Increase in leads