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Free report · 2027

Prompted: How Marketers & Agencies Work with AI, 2027

Everyone's using AI. Almost nobody's letting it drive. Ten pages on what's actually changing across brand, content, video, social, paid media and AI discovery, and events, broken down by the work you ship, not by country. Every number sourced. Zero fluff.

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The numbers

A few of the figures from the report. Receipts included.

AI interest3×

the global average: interest in AI topics in Southeast Asia.

Source: e-Conomy SEA 2025 (Google, Temasek, Bain & Company).
AI adoption91.8%

of online adults in Southeast Asia used an AI tool in the past month.

Source: DataReportal, mid-2026.
Video & production25%

of Southeast Asia's e-commerce now comes from video commerce, up from under 5% in 2022.

Source: e-Conomy SEA 2025 (Google, Temasek, Bain & Company).
Agents13%

of marketing organisations use agentic AI, while 75% use some form of AI.

Source: Salesforce, State of Marketing (2026).
Events & experiential5×

more trust in the brand among brand-event attendees (56% vs 11%).

Source: Freeman / The Harris Poll (US respondents only).

Inside the pages

Cover of Prompted: How Marketers & Agencies Work with AI, 2027