Events & activations
A launch event built to turn awareness into sign-ups.
Ride the Kaia Wave · Event production · Brand activation
More than a rebrand launch, Kaia’s first event was designed to turn brand awareness into action. Bringing “Ride the Kaia Wave” to life, we transformed the guest journey into an immersive brand experience, with every touchpoint strategically designed to build understanding, spark interest and drive sign-ups for the Kaia Wave Program.
The challenge
Kaia’s first event couldn’t just announce a rebrand. It had to get people into the Kaia Wave Program.
What we did
We turned the guest journey into an immersive brand experience, with every touchpoint designed to build understanding, spark interest and drive sign-ups.
Every touchpoint pointed somewhere
From the door to the merch, the journey led to one action.
