Brand launches & identity
From KlimaDAO to Klima Protocol, built around a shell.
Klima Protocol Brand Identity · Brand identity · Video production
From KlimaDAO to Klima Protocol, we shaped a new brand identity around the shell, symbolising protection, value and evolution. Through a distinctive visual language, campaign videos and social content, we made complex DeFi concepts more accessible and brought Klima’s next chapter to life.
The challenge
Klima was evolving from KlimaDAO to Klima Protocol, and its DeFi ideas were hard to explain.
What we did
We built a new identity around the shell, a symbol of protection, value and evolution, with a visual language, campaign videos and social content.
One idea, many uses
The shell carries through the mark, the palette and the film.
Results
Complex DeFi concepts made more accessible, and Klima’s next chapter brought to life.