Brand launches & identity
A bold identity for an agency that does financial advice differently.
Rev X Group Brand Identity · Brand identity
Challenging the conventions of financial advisory. For RevX Group, an agency under AIA, we developed a bold brand identity built around its entrepreneurial spirit and ambition to do things differently. Anchored by a distinctive X, the visual system combines expressive typography, striking colours and dynamic design elements to establish a confident, disruptive presence in a traditionally conservative industry.
The challenge
RevX Group, an agency under AIA, wanted to stand apart in a traditionally conservative industry.
What we did
We built an identity around its entrepreneurial spirit, anchored by a distinctive X, with expressive type, striking colours and dynamic design elements.
The system
From the X to the campaign line, a full set of guidelines.
