Bringing a heritage teahouse to a new generation of tea lovers.
Yixing Xuan is a little teahouse on Tanjong Pagar Road, carrying over three decades of tea heritage as one of Singapore’s longstanding teahouses. We turned its very traditional-looking WordPress site into a proper working online shop by integrating Shopify, so the teahouse can sell online, to help it stay resilient in today’s market and reach more of the young generation who appreciate tea.
Bringing over three decades of tea heritage to a new generation. We took this little teahouse on Tanjong Pagar Road, rated 4.9 on Google, from a very traditional-looking website to a proper working online shop, powered by Shopify on WordPress, helping it stay resilient in today’s market.
The shop
A little teahouse on Tanjong Pagar Road.
A shopfront, a tea table and walls of teaware. The website had to carry that same warmth online.
78 Tanjong Pagar Road, Singapore
★ 4.9 on Google from 489 reviews
AfterBefore
Drag to compare the old site with the new one.
01
A proper working online shop
Shopify, integrated into the existing WordPress site
Shop
A proper product range
Tea cakes, loose leaf and gifts laid out clearly, with prices up front and space for each product to breathe.
Shop
Teaware, made browsable
Pots, cups and sets on clean product cards, so customers can compare and choose without hunting.
Story
Heritage, told simply
The teahouse’s story and appreciation sessions sit right next to the shop, so heritage helps sell, not just decorate.
Community
Real tea lovers up front
Reviews from customers bring a younger, social feel to a traditional brand.
Checkout
Cart and checkout
PLACEHOLDER: Shopify cart and checkout screens, not in the Drive folder
PLACEHOLDER: cart and checkout screens
A new generation at the tea table
The people the new shop is built for: guests tasting, learning and taking tea home.
Photos: Yixing Xuan Teahouse
02
Product photography
Behind the scenes on the product shoot for the new store
Results
From a traditional-looking website to a working online shop by integrating Shopify on WordPress.
PLACEHOLDER: online sales or orders since launch, if available
