AI didn't kill the creative. It killed the average.
AI is very good at average work, so average work is now worth nothing. Here's where it really helps us, where it doesn't, and how we use it to our advantage.
PLACEHOLDER: structure only. The article has not been written; the bracketed notes are prompts for Cliff.
[Opening: a concrete moment from a recent brief where AI came up. 2–3 short paragraphs that set out your position.]
What AI is really changing in creative work
[Your view on what has shifted and what hasn't. Stick to your own experience; no outside stats unless sourced.]
Where AI genuinely helps our work
[Specific tasks where REGEN uses AI, e.g. research, first drafts, versioning. Explain how it frees up senior people.]
[Pull quote: one sharp line taken from Cliff's own text]
Where it doesn't, and why
[Judgement, interviewing experts, taste, regulated claims in fintech.]
How we use it to our advantage
[Link to the RegenLFG Model: senior strike teams with AI doing the grunt work. What clients get out of it.]
What brands should do next
[Three practical takeaways for marketing leaders.]
Cliff
Part of the team behind The Monthly Ramble. PLACEHOLDER: short bio from Cliff